20.03.2012 ARK kneads Ceres into a new style /
Every company looking for a dynamic profile – and which one doesn't? – should communicate efficiently and consistently. That’s why establishing and applying a clear brand identity is one of ARK’s specialities. For instance, we developed a corporate identity for milling enterprise Ceres with an instantly recognizable pattern and ditto graphical elements, which from now on will be used in all communication: from the flour bags, the product files and a Ceres folder with four informative booklets to the newsletter 'Contact'.16.03.2012 ARK makes waves with OKAY on TV /
Young innovative and creative, just like the range of OKAY products themselves. That, in a nutshell, describes the brand new TV spots for OKAY Meubelen. Thanks to their cheerful stop-motion style they are not only great to look at, but they are also a great invitation for viewers to pop into OKAY. This youthful brand now has six stores in Belgium and it wanted to shout it from the rooftops. Right up ARK’s street. They spiced up the marketing layouts adding the right style, lively colours and a minimalist, youthful identity. “Okay Meubelen is at a crossroads,” said Ben Verleysen, managing director of ARK. “The brand wants to pull out all the stops in its communications. Over the past two years we have focused mainly on the values of this growing market and on building up our own identity. Now that we have these solid foundations, we have started working on creating total exposure that is built around values such as ‘lots of choice’, ‘the right price’, and of course, the slogan ‘My Choice of Living’. A line that we intend to roll out seriously in all future communications.’Curious? That’s understandable. Make sure you don’t miss the advertising spots on your favourite channels: VTM, 2BE, Vitaya, RTL-TVI and Club RTL in the days ahead! preview at ARK TV spots (click here)
15.03.2012 ARK promotes late night shopping in Ghent /
Thursday 19 April is the day that the city of Ghent has chosen for its fourth late night shopping special. The theme this time round is ‘flowers’. ARK thought long and hard about a powerful and convincing image for this late night shopping campaign. And the result is a surprising layout that will now adorn all the communications promoting Ghent’s late night shopping.10.03.2012 ARK adds sparkle to Krefel Kitchen /
Krëfel Kitchens will of course be present at the annual high mass of the building sector. This time it has come out again with a very wide assortment of fitted kitchens, designed to fit in with everyone’s budget and to suit everyone’s taste and that are in line with the latest trends. ARK has also blended just the right proportions of communications ingredients into a striking new spring campaign. In addition to an eye-catching new visual, brochure, website and an effective digital strategy, ARK has also treated eager cookers to a generous serving of TV bumpers and radio spots. http://www.krefelkeukens.be/28.01.2012 ARK serves quite a feast for ISPC /
How do you translate a hospitality/catering services specialist such as ISPC’s offer into one simple but creative concept image with a clear message? This was the challenge presented to ARK. We went fishing in our creative pond and caught a powerful image: a fish, composed entirely of products that can be found in ISPC extensive range. The visual, loaded with cuteness, puts ISPC in the market with a very specific target audience. 100% according to the briefing, with 100% satisfaction as the final result.26.01.2012 ARK and the City of Ghent: strong together! /
Ghent, you say? A beautiful city, with a rich patrimony and architecturally astonishing buildings. Sadly enough Ghent suffers from a lot of vacancies and many of those beautiful houses are crumbling. The city’s Dienst Economie (Economy Department) noticed this as well. That's why the idea emerged to use remarkable visuals to liven up the streets and to draw the attention of potential investors or new merchants. After a competition involving 8 (!) agencies, ARK made it to the finish line. We developed three 'animalesque’ images that will soon be introduced in the streets of Ghent. You will not be able to miss them!24.01.2012 ARK steps up for Septodont /
Here at ARK we’re not scared of a dentist’s pinprick. On the contrary. Recently we have audaciously taken care of a major part of Septodont’s business-to-business communication. This company is an international player and has 75 years of experience in developing and producing innovative products for dental professionals. From now on we step up for the design and the strategic input of their periodic communication and direct mailings, and this for both Belgium and The Netherlands. It’s beyond the shadow of a doubt: ARK will soon become the first complete dental plaque and tooth ache free communication agency in Flanders. http://www.septodont.be15.12.2011 Get ready for a 2012 big bang! /
We enjoy lighting the fuse with sparkling ideas and solid strategies. But we first want to thank you for all the fine assignments, meetings, cups of coffee, biscuits, valuable discussions, appreciated pats on the back, constructive criticism and countless nice chats. The coffee is nearly ready, the conference table awaits you. Together with you, ARK wants to make 2012 a year with even more fireworks.14.12.2011 Beam us down Scotty! /
The big day finally arrived on November 2011. After a period of intensive investment, alterations, hammering and painting, we were at last able to pack up our stuff and move down to the ground floor. Everybody at ARK now sits beaming at a brand-new desk. It's something to be proud of, because it’s a jaw-dropping experience for every visitor to see the transparent rooms, which will undoubtedly be a breeding ground for the most creative ideas and unrivalled strategies. Want to take a virtual look at the new ARK? Click here. But there's nothing to stop you visiting us to see it all with your own eyes – just phone us first.14.12.2011 Electricity in the air between Rogers Corporation and ARK /
Rogers Corporation and ARK have only just started working together, but the sparks are already flying. It's not surprising when you think about it. Just as ARK is extremely good at coming up with effective campaigns, the people at Rogers Corporation in Ghent know all there is to know about producing printed circuit boards for everyday applications. As a global company with production sites in Europe, the United States and China, the Rogers Corporation presents us with a big and beautiful challenge. So it's all hands on deck, because the first trade fairs are already on the horizon!29.11.2011 Once upon a time there was chocolate that contained sugar ... /
… and that’s still the case today; but not at Cavalier. Cavalier is the first chocolatier in Belgium to create chocolate using the sweetening agent from the stevia plant. The result: sweet, delicious chocolate, with no added calories. A delicious and healthy pluspoint, that ARK has blended together with exactly the right ingredients to create an excellent communications strategy. ARK provided advice on creating all the corporate and print communications and also got its teeth into the concept one result of which was the tasteful slogan “Once upon a time there was chocolate that contained sugar”. And Cavalier got an effective and stylish web module. ARK and its PR partner also ensured an efficient and consistent roll-out of the current campaign. The results - which featured in a special report about Cavalier on VRT news – are finger-lickin’ good. Just like Cavalier chocolate!10.10.2011 ARK provides Okay Meubelen with extra sparkle /
Once again Okay Meubelen started the new furniture season off with a bang. And, as usual, ARK provided the initial spark. For this ambitious brand’s fresh and youthful furniture concepts we developed an even more powerful style and a tightly structured marketing strategy that resulted in powerful and extremely efficient communication, both online and offline, tailored to the focus group. Apart from a neat, logically created and 200 pages thick catalogue, the tools comprise leaflets, motion graphics, point-of-sale, social media and a stylish, brand-new web module. In short, nothing seems to stand in Okay Meubelen’s way to build an even better reputation with the general public. O-kaaay! www.okay.be04.10.2011 ARK builds bridges for the Stendess Engineering Bureau /
The right people with the right profile. That’s who Stendess is looking to hire. Stendess is the leading engineering bureau that specialises in bridges and as such it wants to make sure it has the smartest people on its payroll. Ark has helped build the bridge that carries new talent to Stendess. In the midst of our building project we were able to prove that HR communications are not boring or lacking in inspiration. ARK has broken with tradition and offers a surprising, inventive film that steers a clear path to the heart of the target group. And a succession of other strategic building projects are waiting in the sidelines. Are you curious to see the living proof that this type of creative approach does not escape the attention of the right engineers? Check the results on http://vimeo.com/30007330
26.08.2011 ARK takes place at table alongside Bosto/Panzani /
Yummy! Bosto/Panzani has also decided to embark on a joint venture with the ARK team. The thought of creative communications delicacies and strategically spiced dishes already have us salivating. The ARK team already has all its utensils ready for a partnership that will surpass the normal 8 minutes required to cook a bag of rice by a wide margin.12.07.2011 ARK digital sister grows up /
“Constructing websites, ‘almost’ anyone can do that can’t they?” Undoubtedly, but putting together a website which actually works and provides results is another kettle of fish. As far as that is concerned our clients haven’t had any complaints about ARK’s digital sister. What used to be an ambitious young child has grown into a strapping daughter.So nothing could stop Dominique, Tom and Ben from going to the Social Media Days 2011 in Antwerp to gauge the depth of the Escaut water in relation to immensely popular applications such as blogs, twitter, multiple channels, cross media, monitoring, Facebook, communities, experience marketing etc. Reason enough to filter the murky digital water, dilute with our strategic know-how and provide the client with understandable and above all highly efficient web strategies.
02.07.2011 ARK is enjoying your holiday! /
Sun, sea and sand? Aside from a few bank holidays not for ARK. Even on the hottest days of summer we are still happy to work up a sweat for you. Our doors remain wide open throughout the summer. Not just to let the fresh breeze in, but above all to shed the necessary light on your strategic summer and autumn communications. So enjoy a well-deserved, unforgettable holiday and thanks in advance for the entertaining holiday stories and stimulating postcards!10.05.2011 Sweet rewards like... Cavalier /
All our clients are a treat, but in the case of Cavalier you can take this literally. Chocolate manufacturer Cavalier is quite ambitious as is already clear from their slogan "The tastiest Belgian chocolate with no added sugar". So what better excuse could we have hoped for at ARK as we slowly sink our teeth into a worldwide project for this client. Is your mouth watering already? Patience, we will have more news soon.03.05.2011 Ceres and ARK communicate from grain to bread /
Ceres, the Belgian market leader in the milling industry, has recently separated the chaff from the wheat and now relies on ARK for its communication. The first rolls are currently being kneaded to be turned into bite-sized, healthy communication tools.25.04.2011 Queues at ARK /
It was quite busy at our reception desk in recent months. Several new customers were queuing to climb on board of our ARK. Tilde Consulting, Protect-all, Santo, Renn and Hippocampus: these are all companies that attach great importance to sound strategic marketing and first-rate communications. No wonder that they all want to explore the sea of possibilities with ARK!08.04.2011 ARK is coming to you /
The oil level has been checked and the tires are at the right pressure. A real must, for given the major reconstruction works at ARK’s scheduled to start on 1 May, your trusted account manager will himself gladly hop into the car and drop by to assist you with your communications and follow up on your requirements. As of October, we hope to be able to roll out the red carpet for your arrival at our new head offices. We shall, needless to say, keep you fully abreast of ongoing developments!03.04.2011 ARK cooks with Beka Cookware /
Following a few informative discussions, Beka Cookware and ARK decided to join hands in cooking up communications. We shall in the near future bring you further news about this three star culinary challenge.19.03.2011 ARK conquers Europe /
Our ARK is turning into an ever more noticable, and noteable, presence in international waters. As a result of our effective and succesful communications on behalf of Eternit Benelux, we were invited to also drop anchor at other Etex businesses, amongst them those in France, Italy, and even Finland. All the more reason then to show off our widely reputed linguistic talent.19.02.2011 Batibouw 2011 (part 2) Krefel Keukens and more to dream about at the Batibouw expo /
Never change a winning campaign. ARK also made it possible for Krefel Keukens to catch the spotlight at the largestbuilding trade fair in the country, and this via the successful concept ‘high-quality kitchens tailored to fashion dreams’. Especially designed for Batibouw, we worked out a novel image that perfectly harmonized with the character of the company’s striking display stand, a number of notable promotions and radio commercials and diverse point-of-sale materials. And with its brand-new imaginative decorations for the coastal tram, Krefel Keukens is already setting the right tone for a successful summer season.18.02.2011 Batibouw 2011 (part 1) Eternit reveals its colours /
ARK lends colour to your communications, also in the literal sense. For Eternit, as an example, we designed a digital colour selector/simulator that attracted more than a little attention at the Batibouw expo. A crowd of fascinated visitors had an opportunity to create via touch screen their ideal personalized wall and eavestroughing configurations from a composite of colours. And because of its overwhelming success, this handy application has just entered its second life on the Eternit website.25.01.2011 ARK launches Alloo Live! /
Yes Alloo! On assignment from Think Media we’ve put together fun-filled opening credits and bumpers for ‘Alloo Live!’, the brand-new, exciting talk show of Flemish TV icon Luk Alloo on Life!TV. ARK brainstormed the entire concept together, looked after all of the recordings, and provided the whole array of original, stylish motion graphics. The results were first broadcast last Thursday, 13 January, on the small screen. Missed it? Not to panic! Go to http://www.ark.be/portfolio.asp and see for yourself what it’s all about.15.12.2010 ARK ventures out to the deep sea /
“What would Moses have done?”. That was the question we asked ourselves when it became evident that our creative and marketing forces slowly but surely outgrew our ARK. Not in the least because we hailed on board a few hefty budgets in 2010, as well as a new partner. Therefore, as from April 2011 our trusted vessel will undergo animpressive expansion: we are adding almost 700 m2 of state-of-the-art office space. More room for creativity, guaranteeing even faster service for our clients.
You're asking: 'Why expand in the modest Rupelmonde environment when so many other cool locations are available?' The answer is simple. Whilst our colleagues and their clients are biting their nails in another traffic jam, at ARK we feel like fish in water. Which is why we’ll continue doing our thing on the easily reachable bank of the Scheldt. It saves you a lot of time and needless stress, and allows us to keep focusing on the things we excel at: strong strategies, clear communication and putting each millisecond of your valuable time to optimum use.
Interested what ARK is going to look like? Click here for a virtual tour around our new flagship. The real launch will have to wait until the summer of 2011.
29.11.2010 ARK provides SME portfolio services /
Great news for SMEs that want to benefit from ARK’s extensive know-how and strategic advice at a competitive price. From now on, our agency is also an accredited SME portfolio service provider. This means that the Flemish government will issue a refund of 50% for any useful communication and marketing advice provided to you by ARK.Interested in this unique opportunity? Contact Ben Verleysen by telephone, 03/780.96.96 or e-mail Ben@ark.be
Click here to find out more about the SME portfolio scheme.
05.09.2010 Ark partners up with Krefel Keukens /
Ark ends the holiday season with palatable news. After a pitch involving four agencies, Krëfel Keukens decided to award its budget to the advertising company from Rupelmonde. Consequently, starting from 1 September this year Belgium will become aware of the fact that besides electrical appliances, Krëfel also offers high-quality kitchens tailored to suit, an activity they started 13 years ago and which is currently manifest in 27 of their 71 stores.Krëfel Keukens’ autumn burst will start with bumpers around the TV programmes ‘Komen eten’ (a VT4 broadcast) and ‘Un diner presque parfait’(aired by RTL). The campaign will then continue with radio ads, print ads, point-of-sale promotions, folders and online advertising.
http://www.krefelkeukens.be/
10.08.2010 Touring Mobilis /
Advertising agency Ark won the radio campaign contract for the new Touring Mobilis smartphone application. Starting 29 January, the well-known voices of actors Iancka Fleerackers and Herbert Flack will be heard in five playful 30 second spots broadcast on the VRT radio stations.Listen to the spots:
Touring Mobilis - Verslaafd
Touring Mobilis - Mijmeren
Touring Mobilis - Schoonmoeder
Touring Mobilis - Toastjes
Touring Mobilis - Flits
01.06.2010 City of Sint Niklaas /
A first-rate city definitely should present itself in a classy manner. That is why ARK put all of Sint-Niklaas' trump cards in a glossy magazine with an opulent cover and with much information about sports, fashion and culture. The magazine just published its third issue, with a print-run of 35,000 copies.05.05.2010 Lindt & Sprungli /
With Lindt & Sprungli ARK welcomes a very tasty customer indeed. It is not a coincidence that this Swiss master chocolatier puts its trust in our agency. Starting in May you'll find out why!http://www.lindt.com/
14.04.2010 Avery Dennisson /
Creating Avery Dennisson Industrial's worldwide corporate identity was only a start for ARK. Recently the styling was also expanded to the multinational's medical and consumer departments. To bring all departments in line, the existing concept was further elaborated. The image manipulation also played an important part.http://www.averydennison.com/avy/en_us/
10.03.2010 Eternit /
Eternit pays a lot of attention to eco-friendly building and renovation. To emphasize that, the company was a noticeable presence at the Batibouw expo with an eye-catching 'ecological house', designed by ARK. A strong, and for the visitor very interesting POS structure with a high attention value, in which Eternit was able to show off all basic information regarding its products and ecological applications.04.03.2010 Naturen by Scotts /
The recently launched website presenting Scotts’ new product line called “Naturen” resembles a virtual walk through nature. Stepping into one of the active zones takes the visitor to specific information about the “Naturen” product. Educational, informative and yet surprising, this website is another smart design from Ark's web team.For a virtual tour, go to http://www.naturen.be/