Unlocking Global Brilliance

Sustainable growth requires more than scattered ideas or actions. It happens when strategy, creativity, and execution work seamlessly together. With that conviction, my former company joined the international BBN network back in 2012 – a collaboration that lasted until 2023 and gave me first-hand experience of how powerfully this collective combines global expertise with local insight.

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In August 2025, I reignited that collaboration – this time with even greater ambition and energy. I have rejoined as Director Europe within BBN Agency X: a broader and more globally oriented structure that deepens BBN’s unique partnership model. With my years of experience in the network, I can immediately build on a strong foundation and leverage this international strength even more effectively for our clients.

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BBN Agency X is not a traditional network of independent agencies. It is a true partnership, built on a shared methodology: the BBN Navigator model. Each partner agency works according to the same high standards while contributing its own local market expertise. This makes it possible to roll out strategies and campaigns consistently worldwide, without losing relevance in each individual market.

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The real power of BBN Agency X lies in its collaboration. Agencies bring in their local expertise while sharing methodologies, insights, and best practices across the partnership. This creates trust, openness, and a strong collective. The result: more than 1,500 specialists in 70+ locations acting as one global team – giving clients access to unparalleled capacity, knowledge, and expertise.

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For over a decade, BBN Agency X has been consistently ranked among the world’s Top 3 B2B agencies. With 500+ clients, 750+ international awards, operations in 32 countries, 36 languages, and 70+ offices, the network is truly one of a kind. On top of that, BBN Agency X continues to grow year after year: +17% annual growth, representing €185M in gross revenue.

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Through my role in BBN Agency X, I bring organisations not only the local Benelux expertise of ARK and my personal experience, but also the power of a truly global partnership collective. This translates into three key benefits:

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• International scalability – expand brands and marketing activities across multiple countries, with local insights to ensure success.

• Consistent quality – the same high standard in strategy, creativity, and execution everywhere, built on a shared methodology.

• Access to top specialists – from brand strategy to demand generation, from ABM to digital performance. Always the right expert available, without unnecessary overhead.

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More and more companies are facing global challenges: entering new markets, competing with international rivals, and meeting customer expectations for a consistent brand experience across all countries and channels. A purely local agency often cannot deliver the necessary scale, while large international networks tend to be too rigid and distant.

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BBN Agency X offers the best of both worlds:

• the personal approach and flexibility of a local partner,

• combined with the strength and expertise of a global network that has excelled in B2B for decades.

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My participation in BBN Agency X opens doors for businesses that want to move beyond their home market. It is the ideal way to achieve international ambitions with a partner that unites strategy, execution, and coordination in one integrated approach.

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In short: with BBN Agency X, you don’t get an agency – you get a global team that thinks and acts as one.