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The blog. Built to challenge,
Not to please.
Bold ideas, sharper insights
Account-Based Marketing: The strategy where marketing and sales join forces to win high-value accounts
Account-Based Marketing (ABM) is a leading strategy where marketing and sales collaborate intensively to identify and engage specific...
Nov 27, 20242 min read
From economic challenges to growth: how your SME can thrive in difficult times
The European economy is weathering a storm. Rising costs, volatile markets, and increasingly critical customers make this a tough journey...
Nov 21, 20242 min read
Insights from American election campaigns: how data-driven marketing helps businesses grow.
The American presidential elections are among the most complex and strategic campaigns in the world. Regardless of personal opinions on...
Nov 7, 20242 min read
For anyone who still sees marketing as a cost center: this is your wake-up call!
Voor iedereen die marketing nog steeds als een kostenpost ziet: dit is je wake-up call!
Oct 9, 20242 min read
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