PROOF
Specialists working as one
not in silos.
Built on expertise, not one-size-fits-all.
Proven track record, innovative leadership.
ARK is led by Ben Verleysen, an award-winning entrepreneur and marketing leader with over 30 years of experience growing agencies and consultancy businesses across Europe. As founder of ARK Communication and GROW Poland, he combines strategy, creativity and technology to deliver real business results, align marketing and sales, and build sustainable international networks.
With the BBN network behind us, we have access to 1,300 specialists across 30+ countries and 70+ locations — ensuring the right team, exactly when you need it.
One strategy. One point of contact. International expertise, delivered efficiently.
"ARK works in a highly engaged and hands-on way. They challenge where necessary, always constructively. From the very start, their sharp focus and pace stood out which creates confidence.”
Jan Tebbens - Gasunie
Results over promises.
ARK is a next-generation agency that connects strategy, marketing, sales and execution into one integrated approach.
No disconnected services, just a clear focus on progress, structure and proven results across the entire commercial process.
Below is a selection of cases. Need more proof? Get in touch.
Bart Wils
Results after 12 months:
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+105% more leads
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–56% cost per lead
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+322% higher lead conversion
But numbers alone don’t tell the full story.
What we delivered in practice
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Strategic guidance towards a scalable, international approach
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Data-driven growth hacking based on validated insights not assumptions
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In-depth audience segmentation and analysis
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An Account-Based Marketing (ABM) approach focused on international dealer and B2B growth
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Targeted social ads per segmented audience
The real added value
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We don’t just focus on more leads, but on better leads.
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Leads that sales can actually convert.
Marketing, sales and automated systems were brought together into one high-performing ecosystem - ready to scale internationally.
Bart Wils
Results after 6 months:
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+157 qualified B2B leads
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Salesforce stakeholder optimisation (marketing & sales aligned)
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Data-driven growth hacking based on validated insights
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Advanced audience segmentation and analysis
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LinkedIn coaching for commercial teams
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Optimisation of Salesforce Marketing Cloud
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Targeted social advertising per segmented audience
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An Account-Based Marketing (ABM) approach for strategic B2B accounts
A scalable commercial system where marketing, sales and automation reinforce each other.
Bart Wils
Results after 18 months:
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Eneloop European campaign
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Innovative creative concept
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360° creative & content strategy
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+360% sales growth
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24/7 dashboarding
ARK doesn’t focus on marketing alone.
We design commercial ecosystems where marketing, sales and automation work together to drive growth.
Less noise. More focus. Higher returns.
AWARD winning campaign!
Results after 18 months:
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+180% more leads
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Higher conversion rates per segment
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Improved pipeline predictability
Our approach
ARK didn’t just implement HubSpot we turned it into an active growth platform:
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HubSpot consulting, setup and optimisation
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Segmentation based on personas and buying intent
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Clear content strategy for each stage of the funnel
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Segment-level dashboards (24/7 performance visibility)
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Continuous optimisation of campaigns and nurturing flows
The result
A scalable system where marketing and sales work together structurally.
These are not isolated successes.
This is what happens when strategy, marketing, sales and automation operate as one integrated whole.
Results - first 12 months
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143,000 unique website visitors (UAE, Germany, USA)
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565,518 unique individuals reached
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2,695 link clicks
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211 car configurations, directly linked to first online sales
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Use of AI-supported visual content to ensure high visual quality and scalability
International branding & sales-driven digital launch
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Development of the Stradale website
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Strong focus on global brand awareness
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Launch of social advertising campaigns targeting a high-income audience
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Key market focus on the UAE, Germany and the United States
Results after 6 months
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1,695 contacts generated
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210 responses
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53 hot leads
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+ €1,000,000 in sales impact
Benelux B2B campaign - public sector & organisations
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Benelux-wide campaign targeting public authorities and organisations
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In-depth search growth hacking based on data and intent
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Automated, highly segmented lead campaigns
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Full 24/7 dashboarding for continuous performance monitoring
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Support through Meta & LinkedIn, including landing pages and retargeting
A C-level–focused campaign combining data-driven growth hacking, highly segmented lead flows and 24/7 performance dashboarding - aimed at high-value investment decisions.
Not seeing a case that fits your challenge?
Get in touch via ben@ark.be or +32 475 74 54 26.