Let’s be honest: most B2B marketing is as dry as an outdated PowerPoint presentation from 2006. Corporate and industrial service...

Account-Based Marketing (ABM) is a leading strategy where marketing and sales collaborate intensively to identify and engage specific...

The European economy is weathering a storm. Rising costs, volatile markets, and increasingly critical customers make this a tough journey...

Marketing has become one of the most important success factors for businesses today. Yet, it's often still viewed as something "extra" or...

Voor iedereen die marketing nog steeds als een kostenpost ziet: dit is je wake-up call!