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The blog. Built to challenge,
Not to please.
Bold ideas, sharper insights
Marketing + seduction in B2B: why corporate and industrial companies should be a bit sexier
Let’s be honest: most B2B marketing is as dry as an outdated PowerPoint presentation from 2006. Corporate and industrial service...
Mar 193 min read
Account-Based Marketing: The strategy where marketing and sales join forces to win high-value accounts
Account-Based Marketing (ABM) is a leading strategy where marketing and sales collaborate intensively to identify and engage specific...
Nov 27, 20242 min read
From economic challenges to growth: how your SME can thrive in difficult times
The European economy is weathering a storm. Rising costs, volatile markets, and increasingly critical customers make this a tough journey...
Nov 21, 20242 min read
Why marketing expertise is crucial today – and how ARK makes it simple
Marketing has become one of the most important success factors for businesses today. Yet, it's often still viewed as something "extra" or...
Oct 23, 20242 min read
For anyone who still sees marketing as a cost center: this is your wake-up call!
Voor iedereen die marketing nog steeds als een kostenpost ziet: dit is je wake-up call!
Oct 9, 20242 min read
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