Conversion – what’s good, what’s gold in 2025?

Ask ten marketers what a “good” conversion rate is, and you’ll get ten different answers. Fair enough – it depends on your industry, your audience, your funnel, and your goals. But one thing’s clear: in 2025, it’s no longer about what’s good… it’s about what’s gold.

What does “conversion” mean these days?

In 2025, a conversion isn’t just a completed sale. It could just as easily be:

A demo request
A newsletter sign-up
A click on a WhatsApp button
A whitepaper download
Or simply: a visitor spending over 90 seconds on your page

In short: conversion is what matters to you in your funnel. And that’s where the magic starts – with a clear definition of what success looks like.

Alright, but what about the numbers?

On average, we’re seeing this in 2025:

E-commerce: 1.5% – 3%
B2B lead generation: 2% – 5%
Campaigns with specific actions (like downloads): 5% – 15%
Remarketing campaigns: 20%+ is not uncommon

But honestly? If you’re only aiming for average, you’re aiming too low. In 2025, relevance and segmentation beat volume every time. A niche business with a laser-focused funnel can outperform giants with a fraction of the traffic.

So when is it actually gold?

A conversion rate becomes gold when:

Your audience is perfectly matched to your offer
Your messaging is consistent across every channel
You remove friction in the user experience
You turn data into action – not just dashboards

A golden conversion rate isn’t about luck or clicks – it’s the outcome of a smart strategy, sharp creative and smooth execution.

What about AI?

AI helps you test faster, adjust copy in real time and spot patterns quicker. But it’s a booster, not a brain. Vision and human insight still make the difference.