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Ben Verleysen

How 5 european brands conquered the market with smart marketing.

In recent years, europe has produced some of the most dynamic and fast-growing brands. What makes these brands stand out is their innovative use of marketing to reach and engage their target audiences. From e-commerce to fintech, these companies have proven that smart marketing is key to international growth. Discover how these 5 european brands distinguished themselves and won the hearts of millions of consumers.



1. Zalando: free shipping and returns as a marketing weapon

As one of Europe’s largest fashion e-commerce platforms, Zalando quickly grew by offering a unique selling point: free shipping and returns. This idea was revolutionary at the time, changing the rules of e-commerce. By combining this risk-free approach with targeted online ads and influencer collaborations, Zalando built strong brand loyalty across europe. Additionally, Zalando tailors its campaigns to local markets, reflecting cultural preferences and further driving its immense success.


2. HelloFresh: the secret of direct marketing in the meal kit industry

HelloFresh has taken the meal kit market by storm in record time. This german brand used powerful direct marketing techniques, such as personalized ads and large-scale influencer partnerships, to attract new customers. The secret to their success? Simple yet effective discount offers and a perfectly executed online presence. As people increasingly seek convenience, HelloFresh cleverly taps into this by delivering complete meal kits directly to customers' doorsteps.


3. Monzo: build your brand around a community

The british digital bank Monzo is a great example of a brand that grew through the power of community-building. From the start, Monzo involved its customers in product development, fostering a strong sense of ownership among users. Their smart referral program encouraged customers to invite friends, allowing Monzo to scale quickly. This approach, combined with a user-friendly app and a focus on transparency, led to organic growth and brand loyalty.


4. Vinted: secondhand clothing, first-class marketing

Lithuanian brand Vinted transformed the idea of secondhand clothing into a trendy and appealing concept. By cleverly using social media platforms like Facebook and Instagram, Vinted quickly became a favorite among younger generations who value sustainability and affordability. Their marketing campaigns, focusing on individuality and eco-consciousness, deeply resonated with a wide audience. As a result, Vinted has dominated the secondhand clothing market in europe.


5. Revolut: fintech with a viral marketing strategy

Fintech giant Revolut took europe by storm with a viral marketing approach targeting millennials and travelers. Revolut’s referral program created a snowball effect, rewarding existing customers for inviting friends. With smart ads focused on cheap international payments and intuitive features, Revolut grew rapidly. The brand successfully addressed a wide range of modern financial needs, from investing to currency conversion, all within one app.


What can we learn from these brands?

What these brands have in common is their ability to create customer engagement and focus their marketing strategies on the needs and desires of their target audience. Whether it’s innovative products or building a community around the brand, these companies have proven that smart marketing is the key to sustainable growth.


Ready to take your brand to the next level? Get inspired by the marketing strategies of these european pioneers!


Keywords: European brands, fast growth, marketing strategies, influencer marketing, community building, e-commerce, fintech, referral programs, social media, free shipping.

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